The Best Marketing & PR Tool: Operational Excellence
The best products and services work double-duty.
If you’re doing it right, your products and services can double as their own marketing strategies.
Think about it: when was the last time you made a buying decision based off of what you saw in a commercial or saw in an advertisement? Sure, it happens all the time—butwhat really matters these days is word-of-mouth and reputation. This is especially true in the digital world, where we can easily enter a “Google” search to do our due diligence on a product or service.
We at Dupré Logistics believe that operational excellence, therefore, is the best marketing and PR tool anyone can possibly have at their disposal.
Don’t believe us? Take some time and consider:
Some Truly Companies Let their Work Speak For Itself
Excellence and quality are so important to word-of-mouth that some companies rely on it entirely. “Sriracha” sauces, for example, have followed this model:they’ve broken into the popular lexicon by their merit, not by their advertising dollars.
This isn’t an exaggeration—they literally don’t spend any money on advertising aside from the absolute basics: logos, a website, etc. Chances are you already have those in place yourself; what’s stopping your company from spreading via word-of-mouth?
Of course, a strategy like “operational excellence” is easier said than done. It takes a lot of self-examination to really understand what about your process could be improved to ultimately have a better impact on your customers.
We at Dupré Logistics believe that quality starts at the beginning: the supply chain. Safety, stability, and efficiency all start when products and materials are packaged and shipped.
The whole of a product is more than the sum of its parts. But you’d better make sure to maximize the sum of your parts, as well. Start by taking a look at your logistics and asking yourself a very simple question: is this merely good enough, or is it outstanding?